English Result is designed to motivate students. It achieves this in two ways: through learner enjoyment, and a
success-oriented approach to learning. In the videos below, the authors Mark Hancock and Annie McDonald explain
exactly how this motivation is achieved.

• A word from the authors
• How it works
• The multimedia package

"When students find value in what they are learning, and have
an expectancy of success, they’ll be far more motivated in
the classroom."

Annie McDonald, co-author of English Result

"If you believe, as I do, that learning is more likely to be effective
when learners are intrinsically motivated, it makes sense to use
material that is intrinsically appealing."

Mark Hancock, co-author of English Result

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